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The Feeling Designer is a growing community of practitioners

Exploring more relational, collaborative and participatory ways of shaping the future.

Manifesto

The Feeling Designer is a movement for a new way and why of design in Australia. We champion the need for more social and participatory ways of including people in the brands, places, services, and organisations of the future. We believe that design is not just about what we make โ€” it's about how we make people feel, and the relationships we build along the way.

Our Team

Jessica Watson

Jessica Watson

TFD Founder & Podcast Host

Kaurna Country, Adelaide SA

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Our Ambassadors

Erin Lewis

Erin Lewis

Experience Designer at Diadem

Wurundjeri Country, Melbourne VIC

Lucy Jane Brand

Lucy Jane Brand

Freelance Artistic Director

Paris, France

Sarah Gross

Sarah Gross

Co-Founder at Storyfolk

Wadawurrung Country, Torquay VIC

Simone Speet

Simone Speet

Principle Advisor, Wayfinding & Customer Information at Public Transport Victoria

Wurundjeri Country, Melbourne VIC

Sonja Mason

Sonja Mason

Graphic Designer at Born Social

Wurundjeri Country, Melbourne VIC

Shirley Abbatovi

Shirley Abbatovi

Co-Founder, Years Months Days

Wurundjeri Country, Melbourne VIC

Our Core Principles

DESIGNERS AS FACILITATORS OF CHANGE

Designers are stepping into a new role โ€” not just shaping aesthetics, but facilitating meaningful change in organisations, communities and systems.

THE WORK STARTS WITH US

Evolving design practice begins with the inner work โ€” understanding our own biases, values and motivations before we can design for others.

DESIGN WITH PEOPLE

The places, services and systems that shape our lives must be designed with them, not for them.

BETTER FUTURES TOGETHER

The future of design is collaborative, participatory and built across disciplines โ€” no one profession holds all the answers.

TWO WAY DESIGN IS POSSIBLE

Through collaboration with Aboriginal and Torres Strait Islander peoples, we can learn from the oldest living cultures and build design practices rooted in reciprocity and respect.

A NEW AUSTRALIAN DESIGN STORY

Together, we are shaping an Australian design identity that is inclusive, relational and grounded in place โ€” a story that belongs to all of us.

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Who This Is For

  • Designers who want their work to mean something
  • Practitioners searching for their people
  • Designers ready to collaborate across disciplines
  • People working alongside communities
  • Students curious about the future of design
  • Anyone who believes the systems we live within should be shaped together

The Feeling Designer is a movement for designers facilitating change.

Relational, participatory and human-centred design practices that build meaningful careers and shape better futures together.